Cleo AI
July 2022 - March 2024
Cleo AI
March 2024 - Present
What I do:
Own the brand voice across social channels and develop a house style guide to ensure consistency in paid and organic marketing
Lead the development and implementation of message hierarchies for consumer, industry, and user engagement campaigns
Write copy for a wide variety of materials for use across the business, including video scripts, blog posts, emails, website landing pages, investor decks, and social media content
Act as a key stakeholder in an ongoing brand refresh, collaborating with leadership and a third-party agency
Review metrics regularly to ensure effectiveness of copy, increase engagement across socials by 150% compared to previous year
Achieved 2x growth in monthly active users by spearheading strategic social media content initiatives driving acquisition and engagement
Stay up-to-date with industry trends, social media best practices, and content marketing strategies to bring innovative ideas and current ideas to the table
Collaborate across teams and build processes from the ground up in a fast-paced startup environment
Freelance
2018 — present
What I do:
Work closely with clients to understand their needs, provide strategic guidance, and ensure content aligns with their vision and objectives
Produce high-quality, long-form content on behalf of clients to establish them as industry thought leaders
Craft content strategies that align with clients' goals, ensuring a cohesive and effective approach across social media, blogs, and other digital platforms
Anywhere They'll Have Me
2017 — present
What I do:
Write and perform original material on a regular basis
Produce and market my own live shows in New York and Los Angeles
Create original video content, including two web series (Mr. Nice Girls and The Very Hot Show), a Short Film (Starting Out), two television pilot scripts, and social media content
Grow personal Twitter audience by 3x in one year
License content to be featured by HBO, Buzzfeed, HuffPost, Glamour, Betches, Wussy Mag, @girlboss, Mic, and more