Allison O'Conor

Writer

Copywriter

Cleo AI

July 2022 - March 2024

Senior Copywriter

Cleo AI

March 2024 - Present

What I do:

  • Own the brand voice across social channels and develop a house style guide to ensure consistency in paid and organic marketing

  • Lead the development and implementation of message hierarchies for consumer, industry, and user engagement campaigns

  • Write copy for a wide variety of materials for use across the business, including video scripts, blog posts, emails, website landing pages, investor decks, and social media content

  • Act as a key stakeholder in an ongoing brand refresh, collaborating with leadership and a third-party agency

  • Review metrics regularly to ensure effectiveness of copy, increase engagement across socials by 150% compared to previous year

  • Achieved 2x growth in monthly active users by spearheading strategic social media content initiatives driving acquisition and engagement

  • Stay up-to-date with industry trends, social media best practices, and content marketing strategies to bring innovative ideas and current ideas to the table

  • Collaborate across teams and build processes from the ground up in a fast-paced startup environment

Copywriter and Marketing Consultant

Freelance

2018 — present

What I do:

  • Work closely with clients to understand their needs, provide strategic guidance, and ensure content aligns with their vision and objectives

  • Produce high-quality, long-form content on behalf of clients to establish them as industry thought leaders

  • Craft content strategies that align with clients' goals, ensuring a cohesive and effective approach across social media, blogs, and other digital platforms

Comedian and Writer

Anywhere They'll Have Me

2017 — present

What I do:

  • Write and perform original material on a regular basis

  • Produce and market my own live shows in New York and Los Angeles

  • Create original video content, including two web series (Mr. Nice Girls and The Very Hot Show), a Short Film (Starting Out), two television pilot scripts, and social media content

  • Grow personal Twitter audience by 3x in one year

  • License content to be featured by HBO, Buzzfeed, HuffPost, Glamour, Betches, Wussy Mag, @girlboss, Mic, and more

You've got questions. I've got answers.